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However, some critics are concerned about the procedure and who will win profitable contracts to run the recent domains. Additionally, the new domain may attract the consideration of a variety of government agencies who are trying to modify porn. This could lead to battles over who gets to set the definition of what constitutes an adult site. The advent of this new top-level domain was debatable, but the Internet Corporation for Assigned Names and Numbers (ICANN) approved the procedure last week in San Francisco. The association's concept was met with normal opposition from conservative groups, and the Bush Administration pushed the association to withdraw support. ICANN has formerly considered adult-oriented top-level domain names. In 2007, the association voted towards identical proposals in 2000 and 2006. In 2006, it also rejected the dot-kids TLD. In addition, ICANN CEO Rod Beckstrom abstained from voting as a result of he doubted the recommendation given to the board. Opponents of the hot TLD say it would normalize pornography and increase its presence on the Internet. However, the adult industry sees it as an opportunity to add an alternate TLD namespace.

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